🛠This portfolio is a work in progress 🧰
— SAAS & Developer toolkit for your logistic needs
Summary
Following the success of our client panel and courier+local app, the Senior Leadership Team decided to spin off the existing backend and platform into a SaaS business. Targeting a global market, we split the design team between the US and India. We piloted this service to cater to developers seeking to integrate our APIs into their pipelines and provided a no-code tool for businesses to efficiently manage their operations.
Impact
The successful pilot phase provided us with significant confidence to push forward aggressively. We modularized both the design and development processes, and exported the design system as a UI kit for developers. With approximately 50 customers onboarded and an NPS of 8.2, we are now focused on further expanding and enhancing the platform.
Details
Designed for the final vision - Not just the MVP
Entering new territory required extensive research and documentation. We focused on designing for the long-term vision rather than just the MVP. This approach allowed us to plan comprehensively and break down the design into modular components, which could be released in alignment with business decisions.
A New Brand for Faster Go-to-Market Operations:
To accelerate our go-to-market strategy, we established a new brand separate from Delhivery. Initially, we adapted the design language to fit this new identity, which was later fully revamped into a distinct style using the design system. This approach facilitated the creation of a unique brand presence and streamlined the design process for enhanced operational efficiency.
Designing Developer Tools
Variants specific to OS1 were exported as UI kits via Storybook. This, combined with a well-documented backend, significantly aided in adoption.
Smart UI Flows
For users wanting to leverage the OS1 platform as is, we provided a simple drag-and-drop flow creator, enabling them to go live quickly.
Email Design Library
Clients wanted to customize how their customers perceive their communications. Using a similar strategy to our design system and UI kits, we modularized each section of an email and provided an email builder with various visual formats and theme options.
This was new territory for everyone in the organization, and it took numerous iterations to make it work.
Despite a profitable pilot with 50 clients, we anticipated rapid growth but faced slower-than-expected adoption. We had misjudged a key factor: this market was not suited for DIY onboarding but required more of a guided setup approach. While we didn’t change the UI, we had to design a backdoor process to assist users with onboarding and setup via the BD team. After implementing this support system, the MVP began to gain momentum, and we are now focused on accelerating further growth.